Client Al Asal Honey

Status Completed

Year 2021

Al Asal Sidr Honey is a new honey brand in the market. They specialize in sourcing the world’s finest Sidr honey from Yemen. Al Asal Sidr Honey came to us for help creating their branding and identity from scratch. Working with the founders, we were tasked with designing a brand system that felt subtle and modern, and didn’t buy into the same old ‘loud’ middle eastern honey brand that we all are accustomed to. With the state of Yemen being in a warzone, their aim is to also help the Yemen crisis. They wanted an identity that would be relatable to a cause, attainable for their audience, with an emphasis on the goodness of the Sidr honey at the core.